Landmark Issue 19 2021 SINGLE PAGES

ISSUE 19 | 2021 25 INDUSTRY & LEADERSHIP “most things to be different” in the recovery and not a single respondent wanting everything to go back to how it was before. How should things change? While many noted that food supplies had proved resilient, 90 % supported investment in shorter food supply chains and more diverse UK food production. The same share stressed the need for better rural services, especially broadband and connectivity. How will the mood change as the pandemic rolls on? Will more lockdowns sap or strengthen this demand for change among the public and professionals. And will a deepening recession make transformative change more difficult, or more inevitable? Farmers were of course already facing extraordinary change even before the pandemic, driven by post-Brexit trade and payment shifts, and the move to net zero. How to make this a just transition is the focus of our ongoing work advising the FFCC. You can find out more at www.ffcc.co.uk Professor TomMacMillan